Treasured Brew of the Cave د بایجیو بوتل بستهبندي by Tiger Pan is a highly esteemed winner of the very prestigious 2022 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2022
Treasured Brew of the Cave د بایجیو بوتل بستهبندي
by Tiger Pan
Client: Jiugui Liquor Co., Ltd
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
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The Design
About Treasured Brew of the Cave د بایجیو بوتل بستهبندي
د غار خوندي شراب د چینایي بایجیو لپاره د بستهبندۍ ډیزاین دی. د بوري د بوتل کلاسیک بڼه ساتل شوې، چې د غاړې پر شاوخوا رسۍ تاو شوې، په داسې حال کې چې مواد له چینایي (پورسلین) څخه شیشې ته بدل شوي. د شیشې مخ ځلا او جوړښت زیاتوي او بوتل د نورو برانډونو له خوا کارول شوي سیرامیکي بستهبندۍ څخه بېلوي. په بنسټ کې د پخوانۍ چینایي انځورگرۍ په سبک یو غر کنده کاري شوی ترڅو د غار زیرمې مفهوم څرگند کړي، هغه طریقه چې د میاو خلکو لخوا له اوږدې مودې راهیسې کارول کیږي. بوتل پاک او روڼ پاتې کیږي، چې شپږ عدد پرې برجسته دی.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Treasured Brew of the Cave د بایجیو بوتل بستهبندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Treasured Brew of the Cave د بایجیو بوتل بستهبندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Treasured Brew of the Cave د بایجیو بوتل بستهبندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
- Dimensions & Packaging
- Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm - Tags
- Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Design Challenge
- With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Inspiration
- Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. - Project Duration
- The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie - Image Credits
- Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu
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