24 Solar Terms د موبایل غوښتنلیک انځورونه by Baidu Meux is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in د ګرځنده ټکنالوژۍ، اپلیکیشنونو او سافټویر ډیزاین Competition Category.
اوسپنهګرځنده· 2022
24 Solar Terms د موبایل غوښتنلیک انځورونه
by Baidu Meux
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
د اوسپنې A' Design Award جایزه Winner in ګرځنده Category
Verified Award Winner
Verify Award Status for #133667The Design
About 24 Solar Terms د موبایل غوښتنلیک انځورونه
۲۴ لمریز فصلونه د یوه موبایل لټون غوښتنلیک لپاره جوړ شوی د متحرک انځورونو یو ټولګه ده. دا ۲۴ لمریز فصلونه کال په تقریباً مساوي موده والا دورو ویشي او پیړیو راهیسې یې په چین کې کرنه او ورځنی ژوند لارښود کړی دی. دا انځورونه د دوديزو چینایي انځورګرۍ طریقو او رنګونو په کارولو سره فصلونه، تودوخه، هوا او ژوندی طبیعت ښیي. کاروونکي د یوه لمریز فصل نوم یا ورسره تړلي کلیدي کلمې د لټون له لارې دې پاڼو ته رسېږي. د هرې پاڼې په لاندنۍ برخه کې یوه ټولګه شوې برخه ویډیوګانو، خبرونو او پوهنغونډي ننوستونو سره تړلې ده. دا هنري کار د موبایل ټولو د پردې اندازو سره سمون خوري.
The Recognition
About the د اوسپنې A' Design Award جایزه
24 Solar Terms د موبایل غوښتنلیک انځورونه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له 24 Solar Terms د موبایل غوښتنلیک انځورونه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. 24 Solar Terms د موبایل غوښتنلیک انځورونه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
- Dimensions & Packaging
- Dynamic 24 can be adapted to all sizes of mobile screens and works well
- Tags
- Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
- Production Technology
- Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
- Design Challenge
- Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
- Research
- We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
- Inspiration
- Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
- Project Duration
- October 2021, within the Baidu App side
- Operation Flow
- The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
- Patents
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
- Team Members
- Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
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