Jiang Hu د الکولي مشروب بسته بندي by Wei Li is a highly esteemed winner of the very prestigious 2023 د اوسپنې A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
اوسپنهبستهبندي· 2023
Jiang Hu د الکولي مشروب بسته بندي
by Wei Li
Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
د اوسپنې A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #142224The Design
About Jiang Hu د الکولي مشروب بسته بندي
جیانګ هو د هوانګ جیو لپاره د بسته بندۍ ډیزاین دی، چې د چینایي دودیز وریجو شراب دی. د بوتلې سر دومره درانه دی چې د کاغذ درانه کوونکي (پیپروویټ) په توګه ترې کار اخیستل کیدی شي، او همدارنګه کولی شي را اړول شي او د څښلو ګیلاس په توګه وکارول شي. بوتله لږ مقدار مشروب رانغاړي، چې د عمومي څښلو عادتونو سره مناسبت لري. بهرنۍ بکسه د کاغذ پر ځای له فوم څخه جوړه شوې، نو همدا بکسه د لیږد پر مهال بوتله ساتي. ګرافیکونه د لرغوني چینایي نښې (ټوکن) موضوع اخلي او د یوه توره وهونکي (شمشیرباز) ژوند انځوروي. موخه دا ده چې یوې زړې محصول ته نوی او تازه انځور ورکړل شي.
The Recognition
About the د اوسپنې A' Design Award جایزه
Jiang Hu د الکولي مشروب بسته بندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Jiang Hu د الکولي مشروب بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Jiang Hu د الکولي مشروب بسته بندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
- Dimensions & Packaging
- 180mm x 90mm x 50mm
- Tags
- Alcohol, Package, Chinese
- Production Technology
- It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
- Design Challenge
- This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
- Research
- The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
- Inspiration
- Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
- Project Duration
- The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
- Operation Flow
- Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
- Team Members
- Mr. Li Wei
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