Cidih د برانډ پیژندنه by Peng Wang is a highly esteemed winner of the very prestigious 2023 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

اوسپنهګرافیک· 2023

Cidih د برانډ پیژندنه

by Peng Wang

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About Cidih د برانډ پیژندنه

سیدیح یوه برانډ پیژندنه ده چې د میلان، اېټالیا کې د یوې تعلیمي او ساینسي څیړنیزې مرکزې لپاره ډیزاین شوې، چې دا مرکز د سینګهوا پوهنتون او پولیتیکنیکو دي میلانو په ګډه جوړه کړې ده. تورونه C او D د یو بل مثبت او منفي بڼې جوړوي، چې د تیورۍ او عملي کار د یووالي او د نړیوالې پلاتفورمې د شمولیت سمبول دی. په مرکز کې نیم-دایره د راختلې لمر معنا لري. توری H د "هب" لپاره ولاړ دی، او د هغه منفي بڼه د نوم سلوېټ (سیوري بڼه) پکې ساتي. دا پیژندنه په چاپي موادو، ډیجیټل نښو، ویب پاڼو، سکرینونو، پرې شوو پاڼو او اکریلیک باندې کارول کیږي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Cidih د برانډ پیژندنه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Cidih د برانډ پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Cidih د برانډ پیژندنه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Dimensions & Packaging: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Tags: Brand Identity, Logo, VI
Production Technology: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Design Challenge: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Research: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Inspiration: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Project Duration: The project was started in November, 2020 and put into operation in May, 2021.
Operation Flow: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Team Members: Peng Wang