Ecommuni Brochure د نندارتون تجربې خدمت ډیزاین by Xi Zhu

Ecommuni Brochure د نندارتون تجربې خدمت ډیزاین by Xi Zhu is a highly esteemed winner of the very prestigious 2023 د اوسپنې A' Design Award جایزه in د میټا، ستراتیژیک او خدمتونو ډیزاین Competition Category.

اوسپنهخدمت· 2023

Ecommuni Brochure د نندارتون تجربې خدمت ډیزاین

by Xi Zhu

د اوسپنې A' Design Award جایزه Winner in خدمت Category

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Colors

The Design

About Ecommuni Brochure د نندارتون تجربې خدمت ډیزاین

ایکومیوني بروشور یو خدمت ډیزاین دی چې د نندارتون لیدونکو ته د شخصي بروشورونو جوړولو اجازه ورکوي. لیدونکي د نندارتون په جریان کې د توکو ته نږدې ځای پرځای شویو NFC سټیکرونو ته د لاس ووړلو (ټیپ کولو) له لارې خپل غوره نندارتوني توکي انتخابوي. غوره شوي توکي یو ډیجیټل بروشور کې راټول کیږي چې د یوې اپلیکیشن له لارې د ترمیم وړ دی، پشمول د ترتیب بدلونونو، لیبلونو او کوچنیو انځورنکو (آیکونونو). د بروشور پوښ د لیدنې مسیر پر بنسټ رامنځته کیږي. بروشور یوازې هغه وخت پر کاغذ چاپ کیږي چې لیدونکی نندارتون ته پریږدي. د دې لارې سره د کاغذ ضایع کیدل کموي او راټول شوي معلومات د نندارتون صنعت ملاتړ کوي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Ecommuni Brochure د نندارتون تجربې خدمت ډیزاین د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Ecommuni Brochure د نندارتون تجربې خدمت ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Ecommuni Brochure د نندارتون تجربې خدمت ډیزاین د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang