Hernuta Day د وچو میوو بسته بندي by Mohsen Koofiani

Hernuta Day د وچو میوو بسته بندي by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

برونزبسته‌بندي· 2024

Hernuta Day د وچو میوو بسته بندي

by Mohsen Koofiani

Client: Hernuta Day

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

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Colors

The Design

About Hernuta Day د وچو میوو بسته بندي

په دې ډیزاین شوي بسته بندۍ کې، د ښاغلي هرنوټا شخصیت د دې بسته بندۍ یو له ځانګړو ځانګړتیاوو څخه دی، چې د مغزو په نړۍ کې یو ماجراجو شخصیت دی. د ډیزاین نورې ځانګړتیاوې د بسته بندۍ د ډیزاین ساده والی شامل دی (سپین پس منظر د محصول د ریښتیني انځور سره د تور او سپین انځور په توګه د خیال په توګه کارول کیږي). هره بسته د یوې ماجراجویۍ کیسه بیانوي او په ورته وخت کې، تاسو متحرک او ځانګړي بستې ګورئ.

The Recognition

About the د برونز A' Design Award جایزه

Hernuta Day د وچو میوو بسته بندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Hernuta Day د وچو میوو بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Hernuta Day د وچو میوو بسته بندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani