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Hearing Extraordinary Dream لوګو by Qiuyu Li

Hearing Extraordinary Dream لوګو by Qiuyu Li is a highly esteemed winner of the very prestigious 2024 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.


برونزګرافیک· 2024

Hearing Extraordinary Dream لوګو

by Qiuyu Li

Client: Hearing Extraordinary Dream Inc.

د برونز A' Design Award جایزه Winner in ګرافیک Category

20,846

Verified Award Winner

Verify Award Status for #152107

Colors

The Design

About Hearing Extraordinary Dream لوګو

د اوریدلو غیرمعمولي خوب لوګو د چینایي حروفو د انځوري طبیعت څخه په بشپړه توګه ګټه اخلي. د موسیقۍ سره تړلې شرکت لپاره د لوګو ډیزاین کې، مرکزي مفهوم د غږ او آډیو سرچینو شاوخوا راګرځیدلی. متني عناصر د غوږ او غږیز څپو سمبول کوونکو لید لرونکو عناصرو په کارولو سره جوړ شوي وو. د انځوري حروفو د ځانګړتیاوو په شاملولو سره، هدف د ایموجي سره ورته لوګو ډول جوړول وو، چې خلکو ته اجازه ورکړي چې حتی د چینایي حروفو لوستلو پرته تر یوې اندازې پورې د شرکت کاروبار درک کړي.

The Recognition

About the د برونز A' Design Award جایزه

Hearing Extraordinary Dream لوګو د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Hearing Extraordinary Dream لوګو څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Hearing Extraordinary Dream لوګو اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms. This logo design of a music-related company, the design concept revolved around "sound" and "audio sources." The design elements were crafted using visual elements symbolizing "ear" and "sound waves." By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters. This inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo, combining the rich history of Chinese characters with the music industry.
Dimensions & Packaging
The logo is CMYK color model. The logo is prepared in two shades of black color and one white color. According to the circumstances, it can be changed to colors other than black and white. To ensure the logo's visual recognition, it is recommended to have a minimum height of no less than 15mm.
Tags
Design, Typography, Logo, Logo Type.
Production Technology
The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms.
Design Challenge
The main challenge during the design process was a slight deviation in the initial concept compared to the client's understanding. Initially, the client seemed to prioritize a purely commercial logo that was easily recognizable, without fully appreciating the cultural significance and value of text.
Research
Before creating the logo, it's important to investigate the development and morphological evolution of Chinese characters as cultural and civilizational symbols. The correlation between character form and visual elements, as well as the principles behind Chinese character creation, greatly inform the logo design process.
Inspiration
Chinese characters originally appeared in the form of pictographic characters, representing and simplifying the shapes and features of surrounding objects. When designing the logo, the rich history of Chinese characters was revisited and combined with a music-related company. Further research was conducted into the character elements within Chinese characters that are related to music, particularly those associated with "sound" and "auditory perception," such as the character for "ear." By incorporating these pictorial elements into the logo design, this fusion of inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo.
Project Duration
The project started in January 2023 in Osaka Japan and finished in May 2023.
Operation Flow
This logo is primarily intended for print materials, including all paper media and clothing such as shirts. Typically, the logo is designed in black, but the color can be modified to white, yellow, or other colors depending on the usage. For example, when printed on a black shirt, the color should be changed to white, and if a more vibrant appearance is desired, it can be changed to yellow or other colors. When used on a white or other light-colored background, the logo remains predominantly black but can be adjusted to different colors based on specific circumstances.
Patents
Copyrights belong to QiuYu Li, 2023.
Team Members
QiuYu Li
Image Credits
Image #1: Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #2: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #3: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #4: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #5: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.

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