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Sanat د لید وړ هویت ډیزاین by Tamer El-Menyawi

Sanat د لید وړ هویت ډیزاین by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.


اوسپنهګرافیک· 2024

Sanat د لید وړ هویت ډیزاین

by Tamer El-Menyawi

Client: Tamer El-Menyawi

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

Colors

The Design

About Sanat د لید وړ هویت ډیزاین

صنعت د داخلي ډیزاین او سینګار شرکت لپاره ډیزاین شوی یو لید وړ هویت دی. دا ډیزاین د مینیمالېزم او تجرید پر بنسټ والړ دی. ساده کرښې د S تورې په عصري ډول جوړوي. زرین تناسب د دې کرښو د تناسباتو لارښود کوي. په ټول هویت کې یو واحد رنګ په ډیرو رنګینتوبونو کې کارول شوی دی. دا کمه شوې بڼه د شرکت پیغام په روښانه او مستقیم ډول رسولو ته ګمارل شوې ده. دا هویت د شرکت لید او د ډیزاین چلند منعکسوي. دا پروژه د ۲۰۲۰ کال د فبرورۍ په میاشت کې، په شاوخوا دوو اونیو کې بشپړه شوه.

The Recognition

About the د اوسپنې A' Design Award جایزه

Sanat د لید وړ هویت ډیزاین د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Sanat د لید وړ هویت ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Sanat د لید وړ هویت ډیزاین د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging
The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags
Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology
This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge
The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research
With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration
Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration
This design was implemented in about two weeks, in February 2020.
Operation Flow
Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.

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