The Dance of Nature د شراب لیبل by Ximena Ureta is a highly esteemed winner of the very prestigious 2024 د اوسپنې A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
اوسپنهبستهبندي· 2024
The Dance of Nature د شراب لیبل
by Ximena Ureta
Client: Fedrigoni Self-Adhesives
د اوسپنې A' Design Award جایزه Winner in بستهبندي Category
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The Design
About The Dance of Nature د شراب لیبل
د طبیعت نڅا د لاتین امریکا له څلورو سیمو څخه د څلورو ډولونو شرابو لپاره جوړ شوی د شراب لیبلونو یو ټولګه ده. لیبلونه د بیارغونې وړ ځانسریښناک کاغذ باندې چاپ شوي دي چې د مصرفکیدو مخکې او وروسته ژریدونو (فایبرونو) څخه جوړ شوی دی. هر لیبل یو تصوري منظره ښیي چیرې چې ژوندي موجودات او طبیعي عناصر په توازن کې شتون لري. شنه ساعت د میرلو لپاره رنګ شوی و، او زرین ساعت د مالبیک لپاره. هنري اثر د نباتي رنګکارو (پیګمنټونو) د اوبني رنګونو (واټرکالر) په مرسته جوړ شوی و، او تایپوګرافي په لاس سره رسم شوې وه. لیبلونه هم د شرابجوړوونکو شرکتونو او د بستهبندۍ ډیزاینرانو لپاره د کاغذ د نمونې په توګه کار کوي.
The Recognition
About the د اوسپنې A' Design Award جایزه
The Dance of Nature د شراب لیبل د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له The Dance of Nature د شراب لیبل څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. The Dance of Nature د شراب لیبل د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper.
An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations. - Dimensions & Packaging
- Tintoretto Gesso Recycled paper, pure recycled paper with ECF pulp, and 100% recycled fibers from pre-consumer and post-consumer waste, marked with felt on both sides, with a special treatment that ensures high opacity under moisture conditions (H+O). Front certified FSC.
Printed on self-adhesive Tintoretto Gesso Recycled H+O WS FSC paper.
All labels are designed for Bordeaux bottles with dimensions of 12.5 cm by 12.5 cm and a conicity of 0.3 mm. - Tags
- Wine label, wine, design, Chilean design, Ximena Ureta, Chilean wine, label, wine labels, Chilean designer, Fedrigoni, Chile.
- Production Technology
- The Dance of Nature was printed on an HP Indigo digital 6,900 using hexachrome (CMYK, plus violet and orange), and its finishing applications were done using the Digicon Machine. Folia Kurz gold 428 and pearlized Folia were utilized.
The process included die-cutting, mechanical embossing, and semi-gloss UV varnish. - Design Challenge
- The challenge was to achieve a creative and sustainable design. All materials used in this artwork were carefully chosen. The watercolors used were made with natural pigments of plant origin.
The Fabriano paper is 100% ECF (Elemental Chlorine Free) pulp, FSC certified originating from responsibly managed forests, and applying environmentally friendly standards.
The brushes were created with organic materials, bark, dry leaves, which nature naturally sheds as part of its recycling process. - Research
- Since the paleolithic and neolithic periods, there are traces of cave paintings. In antiquity, natural pigments have been used for ceremonies, rituals, or wars. These pigments may be of mineral origin such as clay, lime, or soil, and organic such as vegetables, fruits, or plants. As part of the research, there was experimentation with bougainvillea, coffee, beetroot, curry, and spinach pigments. The pigment extraction is carried out using a stone mortar, until obtaining a highly concentrated pigment.
- Inspiration
- A landscape was created in four different ways. For the merlot, the blue hour was painted. This is the moment when the sky is tinted with an intense blue color, just after sunset or moments before sunrise. For the malbec, the golden hour was interpreted. This is when the sun is low and nearing the horizon, as well as moments before sunrise.
For the blend, several different colors were used, in the same way that a winemaker creates a wine such as this.
The typographies were created by hand. - Project Duration
- This sample was introduced January 2023 at an event in Chile, but has been presented in several countries around the world.
- Operation Flow
- This packaging is part of a sample for vineyards, wineries, and spirits companies, as well as for packaging designers.
- Patents
- All rights reseved Ximena Ureta.
- Team Members
- Art Direction and Design: Ximena Ureta
- Image Credits
- Image #1, #2, #3, #4, #5 Jorge Brantmayer.
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