Catvas د پیشو د خاروی تخته by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 د اوسپنې A' Design Award جایزه in د کورنیو حیواناتو پاملرنې، لوبغاړو، سامانونو او محصولاتو ډیزاین Competition Category.
اوسپنهد حیواناتو پاملرنه· 2024
Catvas د پیشو د خاروی تخته
Client: Livelyhood
د اوسپنې A' Design Award جایزه Winner in د حیواناتو پاملرنه Category
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The Design
About Catvas د پیشو د خاروی تخته
کیټواس یو نوی د څارویو محصول دی چې خارولو د ویجاړوونکي چلند څخه په یوه تخلیقي پروسه بدلوي. دا د خلکو او پیشوګانو دواړو ته فرصت ورکوي چې خپل د ژوند ځایونه په ګډه جوړ کړي. ډیزاین شوی دوه پرته لرونکی پارچه به د پیشوګانو د خارولو چلند په جریان کې د وخت په تیریدو سره یو ځانګړی انځورګرۍ ته ورته اغیز وړاندې کوي. بدل شوي د پارچې خارولو پینل نور یوازې د کثافاتو په توګه غورځول نه کیږي بلکې د یوه یادګار په توګه کار کوي ترڅو د پیشو د ژوند نښې په ډیر هنري بڼه ثبت او خوندي کړي.
The Recognition
About the د اوسپنې A' Design Award جایزه
Catvas د پیشو د خاروی تخته د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Catvas د پیشو د خاروی تخته څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Catvas د پیشو د خاروی تخته د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
- Dimensions & Packaging
- 300 mm x 430 mm x 370 mm
- Tags
- Cat Painting, Pet Product, Co-creation Across Species
- Production Technology
- Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
- Research
- For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.
For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things. - Inspiration
- From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
- Project Duration
- The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
- Operation Flow
- The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
- Team Members
- Mingye Wang
Xuyang Zhang
Xiaofang Li
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