Axel ځان ولاړ کوټ ځوړونکی by Ivan Levak and Iva Grgic is a highly esteemed winner of the very prestigious 2025 د برونز A' Design Award جایزه in د فرنیچر ډیزاین Competition Category.
برونزفرنیچر· 2025
Axel ځان ولاړ کوټ ځوړونکی
Client: Iva.n Design Studio
د برونز A' Design Award جایزه Winner in فرنیچر Category
Verified Award Winner
Verify Award Status for #170531The Design
About Axel ځان ولاړ کوټ ځوړونکی
هرڅومره چې تاسو په دې باندې ډېر شیان وځوړئ، دومره به دا ډېر مستحکم شي؛ دا د دې توکي په اړه اصلي بیان دی. د کوټ ځوړونکي اکثراً د ثباتو ستونزې لري؛ جاکټونه، کوټونه، سویټرونه او نور کولای شي ځوړونکی وکجوي. د اکسل په قضیه کې، پداسې حال کې چې ډیزاین کېده، ډیزاینرانو د جاذبې قوه د ملګري په توګه وکاروله، ترڅو خپلو کاروونکو سره مرسته وکړي چې لوړ ځوړونکی د خپلې منځنۍ محور په کارولو سره په مرکز کې وساتي. اکسل یو لوړ کیفیت محصول دی. یوازې د دوو عناصرو څخه جوړ شوی؛ یو فولادي جوړه او یو لوی لرګین پښه. په درېو عددو. د ترمیم کولو اسانه دی ځکه چې په لاس جوړ شوی دی.
The Recognition
About the د برونز A' Design Award جایزه
Axel ځان ولاړ کوټ ځوړونکی د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Axel ځان ولاړ کوټ ځوړونکی څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Axel ځان ولاړ کوټ ځوړونکی اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 'The more items you hang on it, the more stable it gets' - is the main statement regarding this item. Coat hangers very often have stability issues; jackets, coats, sweaters etc. are leaning the hanger. In Axel's case, while designing, we used gravity as an ally - to help us keep the tall hanger centered using its mid axis. Axel is a high quality product. Made only by two elements; a steel joint and a massive wood leg. Multiplied by three. Easy to repair since it's hand built.
- Dimensions & Packaging
- The hanger is 170 cm tall, and the base is 44cm wide, weights 4kg and comes in a flat box which is 173cm x 9cm x 4cm.
- Tags
- furniture, storage, hanger, wardrobe, clothes, interior, hallway, lobby
- Production Technology
- Made of 3mm steel and solid 4x2cm oak wood. Minimalized and reduced to be as light as possible, which makes it also very easy to handle and move it around the house. Axel has only two main elements that by multiplication, connected by 18 screws in total, becomes a heavy duty (15 items including coats, jackets, sweaters) holder. Very easy and quick to assemble by one person and a single #3 hex key.
- Design Challenge
- Regarding the challenges we faced while designing, the most complex was to find balance between solid stability and making the hanger as narrow as possible so it can easily fit into small hallways and rooms.
- Research
- Since both of us, Iva and I, have master degrees in industrial design, after a few sketches we started doing 1:1 models in wood, cardboard, metal and plywood. Everything we could find inside and around the house during the Pandemic. While doing the design index research, we come across that a lot of existing hangers have only three 'horns' to handle the load. And they are usually pointing towards the outer rim of the vertical composition... So we decided to turn these features the other way. Pointing the 'horns' towards the inside and using the central, metal construction for extra loading spaces (making hooks for coats in the process of CNC laser cutting). Also using the middle axis for better static stability.
- Inspiration
- While being a student and living a modern nomadic life, there were a lot of addresses. Constant moving from one apartment to another. A lot of temporary furniture, usually from Ikea, was left in those 'homes'. We all have our favorite piece of furniture that we love to take with us when moving to a new home. Axel represents a human size item that can easily be disassembled into a flat, narrow card box and easily carried away by hands or on a bicycle. A true piece of lightweight solid furniture.
- Project Duration
- The project started in Zagreb, during the Covid Era. First sketches were made in 2021 and the final prototype had a premiere in Milan during Salone Del Mobile 2023.
- Operation Flow
- This object can be operated by one or both hands. Once unboxed, the transformation from its flat pack 2D state to the final 3D composition can be easily done with 6 metal joints for the metal core and the additional6 screws to connect the central metal joint with the wooden legs. The interaction with this object isat least two times daily. Depending on how much its user takes on and off its wardrobe.
- Team Members
- Ivan Levak, Iva Grgic
- Image Credits
- Photo by Marija Gasparija
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