Espada Selvagem بصري پیژندنه by Pedro Panetto

Espada Selvagem بصري پیژندنه by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

برونزګرافیک· 2025

Espada Selvagem بصري پیژندنه

by Pedro Panetto

Client: Pedro Panetto

د برونز A' Design Award جایزه Winner in ګرافیک Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Espada Selvagem بصري پیژندنه

Espada Selvagem د برازیل د یوې منځنیو‌پیړیو‌ییزې توره وهنې کلوپ لپاره یوه بصري پیژندنه ده. دا ډیزاین د لرغوني نښه‌ییزو (هیرالډري) ژویو څخه الهام اخلي، چې په عصري ډول بیا تفسیر شوی دی. یو جیګوار (Jaguar) ځکه غوره شوی چې دا ژوی د برازیل بومي دی او تېزښت، انرژي او سیالۍ ته اشاره کوي. د جیګوار خالونه له هغو دایرو جوړ شوي دي چې د حرکت احساس هم رامنځته کوي. نقشه د زرین تناسب (Golden Ratio) پر بنسټ جوړه شوې ده. نښه په ویکتور بڼه رامنځته شوې، نو دا پیژندنه د یونيفورمونو، بېجونو، کتابونو، مډالونو، بیرغونو او ټولنیزو رسنیو لپاره په بېلابېلو کچو کې کارول کېدای شي.

The Recognition

About the د برونز A' Design Award جایزه

Espada Selvagem بصري پیژندنه د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Espada Selvagem بصري پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Espada Selvagem بصري پیژندنه اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.