Ankodoki خوږ د لوبیا جیلي by Fumiko Okazeri

Ankodoki خوږ د لوبیا جیلي by Fumiko Okazeri is a highly esteemed winner of the very prestigious 2026 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

برونزبسته‌بندي· 2026

Ankodoki خوږ د لوبیا جیلي

by Fumiko Okazeri

Client: KINOSHITASEIAN Co., Ltd.

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner

Verify Award Status for #176283

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ankodoki خوږ د لوبیا جیلي

دا بسته بندي د یوې پخوانۍ او نومیالۍ جاپاني د لوبیا خمیر جوړونکي لخوا د یوکان د کرښې لپاره جوړه شوې وه. د یوکان دودیز ارزښت په ساتلو سره، دا د دودیزې درنې بسته بندۍ سبک څخه بېلتون مومي. ناستالجیک خو په عین وخت کې غیر رسمي ډیزاین تودوخه او نزدېوالی راولي، چې د خوږو خوراکونو ارګانیک او ساده خوند سره په بشپړ ډول سمون لري. حتی هغو کسانو لخوا هم چې له واګاشي سره بلد نه دي ښه راغلاست شوی، دا خورا ستایل شوی او په جاپان او بهر دواړو کې یې ډېرې جایزې ګټلې دي.

The Recognition

About the د برونز A' Design Award جایزه

Ankodoki خوږ د لوبیا جیلي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Ankodoki خوږ د لوبیا جیلي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Ankodoki خوږ د لوبیا جیلي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Dimensions & Packaging: Width 30 mm x Depth 18 mm x Height 82 mm
Tags: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Production Technology: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Design Challenge: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Research: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Inspiration: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Project Duration: This private label store opened on May 30, 2024.
Operation Flow: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.