Wakayama Umeshu Series لومړنی فعالیت: د آلوچې شراب by Fumiko Okazeri

Wakayama Umeshu Series لومړنی فعالیت: د آلوچې شراب by Fumiko Okazeri is a highly esteemed winner of the very prestigious 2026 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

برونزبسته‌بندي· 2026

Wakayama Umeshu Series لومړنی فعالیت: د آلوچې شراب

by Fumiko Okazeri

Client: fodesign Inc.

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner

Verify Award Status for #176284

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wakayama Umeshu Series لومړنی فعالیت: د آلوچې شراب

د کتاب متن: د جاپان له واکایاما څخه یو خوشبویه آلوچې شراب او یو تازه کوونکی د آلوچې شرابو جیلي راځي. د چینايي دود کې راڅرګند شوي کلتوري تبادلې او ملاقاتونو له مفهوم څخه الهام اخیستل شوی، دا ډیزاین د نرمو جوړښتونو او نازکو انځورونو له لارې یوه ځانګړې جاپاني احساس څرګندوي. کله چې دواړه بوتلونه یو د بل تر څنګ کیښودل شي، نو دوی د یو سړي او ښځې د ملاقات یو منظر جوړوي - چې د بسته بندۍ په ډیزاین کې نیول شوی. د جاپان د یوې ډالۍ په توګه، چې په پرتمینو غرونو، سمندر، سمندري نسیمونو، او ځلانده لمر سترګو برکت لري، دا په لرې پرته چین کې د خوشحالۍ غونډو سره ملګرتیا کوي.

The Recognition

About the د برونز A' Design Award جایزه

Wakayama Umeshu Series لومړنی فعالیت: د آلوچې شراب د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Wakayama Umeshu Series لومړنی فعالیت: د آلوچې شراب څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Wakayama Umeshu Series لومړنی فعالیت: د آلوچې شراب اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Dimensions & Packaging: Width 60 mm x Depth 60 mm x Height 295 mm
Tags: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Production Technology: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Design Challenge: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Research: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Inspiration: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Project Duration: It was exported and sold in Hangzhou, China in November 2022.
Operation Flow: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Image Credits: Illustrator Yuri Mizutani