The Kaobei د کلتوري ودې جام د Yen Chang Chen لخوا

The Kaobei د کلتوري ودې جام د Yen Chang Chen لخوا د خورا باوقاره 2026 د سرو زرو A' Design Award جایزه په د اعلاناتو، بازارموندنې او اړیکو ډیزاین سیالۍ کټګوري کې یو ډیر ارزښتمن ګټونکی دی.

سره زراعلانات· 2026

The Kaobei د کلتوري ودې جام

د Yen Chang Chen لخوا

پیرودونکی: Yuan Ze University

په اعلانات کټګوري کې د د سرو زرو A' Design Award جایزه ګټونکی

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رنګونه

ډیزاین

د The Kaobei د کلتوري ودې جام په اړه

د کلتوري ودې جام د دې لپاره ډیزاین شوی و چې د معاصر تایوانی مشهور کلتور یو ځانګړی عنصر په یو ملموس کلتوري اثر بدل کړي. د یوې پراخه پیژندل شوې انټرنیټي پدیدې څخه په الهام اخیستنې سره چې طنز، ملنډې او ټولنیز نظرونه سره یوځای کوي، دا پروژه څیړي چې څنګه عامیانه ژبه کولی شي د محصول په ډیزاین کې واړول شي. د ډیجیټل کلتور او فزیکي تجربې تر منځ د پل جوړولو له لارې، دا ډیزاین کلتوري حافظه ساتي، عامه ښکیلتیا هڅوي، او د ځايي هویت او ټولنیز بیان په اړه د فکر کولو لپاره یوه اسانه لاره وړاندې کوي.

پیژندنه

د د سرو زرو A' Design Award جایزه په اړه

The Kaobei د کلتوري ودې جام د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له The Kaobei د کلتوري ودې جام څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. The Kaobei د کلتوري ودې جام د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.

د ډیزاین تر شا

خبري کټ

اعتبارونه، د ټیم غړي او تخنیکي توضیحات چې د ډیزاینر لخوا وړاندې شوي.

ځانګړي ځانګړتیاوې: The KaoBei Cup is a ceramic design that transforms vernacular language into a functional communication interface. It goes beyond conventional products by integrating language, object, and social interaction into a scalable cultural system. By materializing informal expressions, it creates a new form of engagement that connects everyday use with digital sharing and cultural participation.
ابعاد او بسته بندي: Dimensions: approx. 90 mm (W) × 90 mm (D) × 100 mm (H); capacity approx. 300 ml.
Material: high-fired porcelain with glazed finish.
Production: slip casting with decal transfer printing and kiln firing.
Packaging: recyclable paper box with protective insert.
Series-based design with multiple typographic variations ensuring consistency and scalability.
ټاګونه: vernacular design, cultural communication, language-based design, product system, emotional interaction, typographic design, social engagement, everyday object, cultural identity, design innovation
د تولید ټیکنالوژي: The KaoBei Cup is produced using ceramic slip casting with high-fired porcelain for durability and fine detail. The vernacular typography is developed through iterative graphic translation and applied using precision decal printing and kiln firing. The process integrates linguistic research, visual abstraction, and material prototyping to ensure consistency across series production.
د ډیزاین ننګونه: The main challenge was translating informal vernacular language into a culturally acceptable and functional design without losing its original tone. Balancing humor, sensitivity, and readability required careful iteration. Another difficulty was standardizing non-structured expressions into consistent visual forms for production. The project addressed these through linguistic analysis, typographic refinement, and prototyping, ensuring both authenticity and scalability.
څیړنه: This project is qualitative design research exploring how vernacular language can be transformed into product-based communication. The objective is to materialize everyday expressions into interactive objects. Methods include linguistic observation, visual translation, and prototyping. Data were collected from daily speech and digital communication patterns. Tested through real-world use in cultural contexts. Results show increased engagement and sharing. Insights reveal language can function as a cultural interface, impacting design, communication, and cultural industries.
الهام: The KaoBei Cup is inspired by the everyday vernacular expressions widely used in contemporary communication, particularly those shaped by digital culture. These phrases, often casual, humorous, and emotionally expressive, have evolved into a shared linguistic system reflecting how people interact and connect in daily life.

The project explores how language can move beyond text and speech to become a tangible cultural medium. By transforming commonly spoken expressions into physical objects, the design materializes intangible communication and repositions it within everyday use.

The inspiration also emerges from the contrast between informal language and formal cultural contexts. Expressions that are typically considered trivial or marginal are recontextualized into designed objects, creating a dialogue between everyday culture and institutional spaces. This approach has been applied in museum and social communication settings, where the design enables audiences to engage with cultural content through familiar language and interactive experience.

Ultimately, the project is driven by the idea that design can translate ordinary language into a shared cultural interface, allowing people to express emotions, build connections, and reflect collective memory through everyday objects.
د پروژې موده: The project started in 2024 in Taiwan and was completed in early 2025. It was implemented in museum retail and social media contexts, where it was presented as part of cultural promotion initiatives. The design continues to be developed and expanded as a series-based product system.
د عملیاتو بهیر: Users interact with the Kao Bei Cup through daily use, where each printed phrase expresses a specific emotion or attitude. The cup functions as a conversation starter, allowing users to communicate indirectly through language embedded in the object. Its interaction extends beyond physical use to social sharing, enabling engagement across both personal and digital contexts.