Hyzy World Youth Activity Center کارپوریټ هویت د Ecust Creplus Design لخوا د خورا باوقاره 2025 د سرو زرو A' Design Award جایزه په د اعلاناتو، بازارموندنې او اړیکو ډیزاین سیالۍ کټګوري کې یو ډیر ارزښتمن ګټونکی دی.
سره زراعلانات· 2025
Hyzy World Youth Activity Center کارپوریټ هویت
د Ecust Creplus Design لخوا
پیرودونکی: HYZY World Youth Activity Center
په اعلانات کټګوري کې د د سرو زرو A' Design Award جایزه ګټونکی
تایید شوی د جایزې ګټونکی
د #170638 لپاره د جایزې حالت تایید کړئډیزاین
د Hyzy World Youth Activity Center کارپوریټ هویت په اړه
د هایزي ورلډ لوګو یوه دایروي بڼه غوره کوي، چې بشپړتیا او کمال سمبولوي، پداسې حال کې چې معماري کمان د یوې ټاکونکې ځانګړتیا په توګه په بې له کومې ستونزې سره یوځای کوي. د دوه اړخیزو او درې اړخیزو څرګندونو په یوځای کولو سره، ډیزاین د راتلونکې دروازې مفهوم مجسموي. د لوګو یوه ځانګړې روښانه برخه د هغې پټ زړه شکل تفصیل دی: کله چې د پورته څخه لیدل کیږي، د پورته ښکته لید یو بشپړ زړه ښکاره کوي، او د لمر د رڼا لاندې، سیوری په طبیعي ډول د زړه شکل جوړوي. د دوه زړونو دا مفهوم په ښکلي ډول د برانډ اصلي فلسفه "د مینې سره پرورش" وړاندې کوي.
پیژندنه
د د سرو زرو A' Design Award جایزه په اړه
Hyzy World Youth Activity Center کارپوریټ هویت د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Hyzy World Youth Activity Center کارپوریټ هویت څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Hyzy World Youth Activity Center کارپوریټ هویت د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.
د ډیزاین تر شا
خبري کټ
اعتبارونه، د ټیم غړي او تخنیکي توضیحات چې د ډیزاینر لخوا وړاندې شوي.
- ځانګړي ځانګړتیاوې
- HYZY World Youth Activity Center is the largest youth activity center in China, with a total construction area of approximately 100,000 square meters. The brand owner sought a logo that is modern and minimalist while conveying the spirit of care in youth education, the pursuit of excellence, and a forward-looking vision. Additionally, the design needed to reflect the architectural characteristics of the center.
Instead of adopting a traditional two-dimensional design approach, the HYZY World logo reinterprets the circular form in a three-dimensional space. This approach preserves the integrity of the ring while creating an open and dynamic structure that seamlessly incorporates the center’s iconic arch element. The logo is versatile for both graphic applications and three-dimensional spatial installations. The central arch not only reflects the architectural features but also symbolizes the "Gateway to the Future."
The most unique and heartfelt aspect of the design lies in its hidden “heart” Easter egg: when viewed from a top-down perspective, the logo naturally forms a heart shape, and under specific lighting conditions, the projected shadow also reveals a heart. This dual-heart concept perfectly embodies HYZY World Youth Activity Center’s core philosophy of "educating with love."
The mascot design is inspired by the only figurative building within the Hyzy World Youth Activity Center complex: the Whale Theater. The two mascots are adorable whale avatars—one representing a boy and the other a girl—both dressed in playful whale-themed outfits full of energy and charm. The white shape on their chests reflects the signature arch of the building. A hidden design easter egg adds an extra layer of creativity: when viewed from a top-down perspective, the mascots together form the image of two cute little whales. - ټاګونه
- Logo, Branding, IP Design, Mascot design
- د ډیزاین ننګونه
- Integrating the circular form with the building’s signature arch while maintaining an open and minimalist aesthetic posed a significant design challenge. To overcome this, I moved beyond traditional two-dimensional design and reinterpreted the circular shape in three-dimensional space. This approach preserved the integrity of the circle while introducing a dynamic, open structure that seamlessly incorporates the building’s arch.
In its three-dimensional form, the central arch of the logo not only reflects the architectural identity but also symbolizes the “Gateway to the Future.” Additionally, a hidden design element enhances its emotional impact: when viewed from above, the logo naturally forms a heart shape, and under specific lighting conditions, its shadow also casts a heart. This dual-heart concept beautifully embodies Hyzy World Youth Activity Center’s core philosophy of “nurturing with love.” - څیړنه
- We conducted in-depth research into the architectural form and design concept of the Hyzy World Youth Activity Center. We made extensive design attempts focusing on using the architectural shape as the primary design element for the logo. Additionally, we explored breakthroughs in logo design, transitioning from two-dimensional to three-dimensional design concepts.
- الهام
- The Hyzy World Youth Activity Center is an extensive architectural complex. Incorporating too many intricate details in the logo would make it overly complex and difficult to recognize. Instead, the design focuses on the most frequently mentioned architectural feature of HYZY World: the arch. This key element is combined with a circular form, symbolizing wholeness and perfection. By transforming the logo from a flat design into a three-dimensional structure, it achieves an open, converging form rich in meaning and depth.
- د پروژې موده
- The project was launched in December 2023 in Shanghai, China, and will conclude in May 2024. Location: 6258 Dongfang Meigu Avenue, Shanghai, China.
- د عملیاتو بهیر
- Initially, the owners of The HYZY World Youth Activity Center conducted a three-month logo design competition, but the submitted designs did not meet expectations. As a result, they reached out to us. After more than two months of in-depth research and exploration of design concepts, we submitted the logo and mascot design proposal in May 2024, which was ultimately approved. The brand owner was highly satisfied with the designs and gave them high praise and recognition.
- پیټنټونه
- All Copyrights ECUST-CRE+ Design, 2025
- د ټیم غړي
- Creative Director: Shan Hao
Art Director: Du Weimiao
Graphic Designer: Hua Yizhou - د عکس اعتبار
- All Copyrights ECUST-Creplus Design, 2025
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