WiseTribe Education لومړنی دنده: بصري پیژندنه by Somethink Brand is a highly esteemed winner of the very prestigious 2020 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

سپین زرګرافیک· 2020

WiseTribe Education لومړنی دنده: بصري پیژندنه

by Somethink Brand

Client: WiseTribe education

د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category

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Verified Award Winner
Verify Award Status for #97579

View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education لومړنی دنده: بصري پیژندنه

WiseTribe Education یوه بصري پیژندنه ده چې د یوې تعلیمي مؤسسې لپاره جوړه شوې چې له زیږون څخه تر دولسو کلونو پورې ماشومانو ته خدمت وړاندې کوي. د چینایي برانډ نوم weisi د انګلیسي کلمې wise غږ ورته دی، چې د فکر کولو مانا هم لري. دا پیژندنه د آزادۍ او تخیل د څرګندولو لپاره له ډبل رنګونو ترکیبونو او مرستندویه ګرافیکونو څخه کار اخلي. د تمثیلي کرکټرونو په ګډون، د یو بومي شخصیت، ډایناسور، د حکمت ونې او یوې سیارې، ماشومانو سره مرسته کوي چې له برانډ سره اړیکه ونیسي. دا پیژندنه پوسترونو، ټولنیزو رسنیو ټیمپلیټونو، سوداګریزو کارتونو، پاکټونو او نښانونو کې کارول کیږي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

WiseTribe Education لومړنی دنده: بصري پیژندنه د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له WiseTribe Education لومړنی دنده: بصري پیژندنه څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. WiseTribe Education لومړنی دنده: بصري پیژندنه یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.