The Meaninghall Tea لومړنی دنده: د چای بستهبندي by Suzhou SoFeng Culture Media Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2020
The Meaninghall Tea لومړنی دنده: د چای بستهبندي
by Suzhou SoFeng Culture Media Co.,Ltd.
Client: Meaninghall
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
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The Design
About The Meaninghall Tea لومړنی دنده: د چای بستهبندي
د Meaninghall چای د بیلوچون شنه چای لپاره د بستهبندۍ ډیزاین دی. بیلوچون یو شنه چای دی چې په چین کې د سوژو د تای جهيل تر څنګ په لوکسیانګ نومي کوچني ښار کې تولیدېږي. بستهبندي د ځانګړي هنري کاغذ څخه جوړه شوې چې یو داغ لرونکی جوړښت لري، دا جوړښت د ښار د مرکز زاړه دیوالونه رایادوي. ساده کرښه یی ګرافیک د غره، جهيل او تالار نښې په یوه منظره کې سره یوځای کوي. د چای طبیعي خصوصیت د څرګندولو لپاره ګرمه سټیمپینګ (تودې مهر) کارول کیږي. له تفصيلي انځورونو ډډه کیږي، نو ځکه ځايي کلتور په آرام او معاصر ډول وړاندې کیږي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
The Meaninghall Tea لومړنی دنده: د چای بستهبندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له The Meaninghall Tea لومړنی دنده: د چای بستهبندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. The Meaninghall Tea لومړنی دنده: د چای بستهبندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers. - Dimensions & Packaging
- Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process - Tags
- Package, Tea, China, Suzhou, Biluochun
- Production Technology
- We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
- Design Challenge
- Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
- Research
- Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
- Inspiration
- The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters. - Project Duration
- The project started in April 2019 in Suzhou, China and finished in December 2019.
- Operation Flow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
- Patents
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
- Team Members
- Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer - Image Credits
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
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