Ai Academy Identidade de Marca by Emanuele Grittini

Ai Academy Identidade de Marca by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2020

Ai Academy Identidade de Marca

by Emanuele Grittini

Client: Ai Academy

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #100933

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Colors

The Design

About Ai Academy Identidade de Marca

A Ai Academy é uma identidade de marca criada para uma empresa que atua na área da inteligência artificial. O logótipo baseia-se em tipos de letra monoespaçados, habitualmente utilizados em ambientes de programação. Os fundos traduzem a natureza multidisciplinar da inteligência artificial em imagens abstratas, sem referência direta à tecnologia. Foram produzidos com técnicas experimentais de mistura de cor recorrendo a tintas de base aquosa, sendo depois fotografados e pós-produzidos. O contraste entre o logótipo e os fundos mantém o logótipo claramente visível. As cores intensas facilitam o reconhecimento em materiais de eventos e de redes sociais.

The Recognition

About the A' Design Award de Ferro

Ai Academy Identidade de Marca conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Ai Academy Identidade de Marca seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Ai Academy Identidade de Marca merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.