Culture to Technology Identity Cartaz by Lei Wang

Culture to Technology Identity Cartaz by Lei Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award de Platina in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

PlatinaGráfico· 2025

Culture to Technology Identity Cartaz

by Lei Wang

Client: Hefei High Tech Digital Technology Co., LTD.

A' Design Award de Platina Winner in Gráfico Category

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Verified Award Winner
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Colors

The Design

About Culture to Technology Identity Cartaz

Culture to Technology Identity é um cartaz concebido para exibição em painéis luminosos de paradas de ônibus. Na parte superior, o caractere chinês de Anhui é emoldurado pelos contornos clássicos da arquitetura de Huizhou, evocando a história e a cultura da região. O caractere transforma-se gradualmente em um circuito, terminando nos quatro caracteres chineses de Hefei High Tech. O cartaz mede 60 por 90 centímetros. Os tons degradê de azul são impressos com sobreimpressão em cor especial, e as linhas do circuito recebem verniz UV localizado para criar um efeito em relevo.

The Recognition

About the A' Design Award de Platina

Culture to Technology Identity Cartaz conquistou o A' Design Award de Platina, um reconhecimento extremamente prestigiado atribuído a designs verdadeiramente excecionais, elegantes e magníficos. Os vencedores da Platina são maravilhas da criação, testemunhos dos limites da criatividade intelectual, e demonstram o profissionalismo inigualável e o génio dos seus designers. Espera-se que estes designs sejam as obras mais reconhecidas, que definem a estética de uma época, contribuem para o bem-estar da sociedade e fazem avançar as fronteiras da arte, da ciência, do design e da tecnologia. Culture to Technology Identity Cartaz exibe um nível transcendente de excelência e torna, sem sombra de dúvida, o mundo num lugar melhor graças às suas características vantajosas e valiosas. Culture to Technology Identity Cartaz é uma obra vencedora do A' Design Award de Platina que desperta desejos, inspira, entusiasma, delicia e faz nascer uma grande alegria.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Dimensions & Packaging: 60X90cm
Tags: Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Production Technology: The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Design Challenge: Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Research: In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Inspiration: The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Project Duration: The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Operation Flow: The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Patents: Hefei High Tech Digital Technology Co., LTD.
Team Members: Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang
Image Credits: Hefei High Tech Digital Technology Co., LTD.