Terra Coffee Roasters Identidade de Marca por Akihito Shimizu

O design Terra Coffee Roasters Identidade de Marca por Akihito Shimizu é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Platina na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

PlatinaGráfico· 2022

Terra Coffee Roasters Identidade de Marca

por Akihito Shimizu

Cliente: Terra Coffee Roasters

Vencedor do A' Design Award de Platina na Categoria Gráfico

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Cores

O Design

Sobre Terra Coffee Roasters Identidade de Marca

O design do logotipo curvilíneo, tematizado em torno do aroma que se desprende do ambiente de produção onde os grãos de café são cultivados, expressa visualmente uma experiência de café natural e de alta qualidade. Cada rótulo da marca apresenta uma colagem de fotografias locais conectando os rostos dos produtores com suas origens, ambiente e consumidores, juntamente com gráficos que evocam o perfil de sabor. Isso transmite o charme único dos diversos cafés produzidos em cada região.

O Reconhecimento

Sobre o A' Design Award de Platina

Terra Coffee Roasters Identidade de Marca conquistou o A' Design Award de Platina, um reconhecimento extremamente prestigiado atribuído a designs verdadeiramente excecionais, elegantes e magníficos. Os vencedores da Platina são maravilhas da criação, testemunhos dos limites da criatividade intelectual, e demonstram o profissionalismo inigualável e o génio dos seus designers. Espera-se que estes designs sejam as obras mais reconhecidas, que definem a estética de uma época, contribuem para o bem-estar da sociedade e fazem avançar as fronteiras da arte, da ciência, do design e da tecnologia. Terra Coffee Roasters Identidade de Marca exibe um nível transcendente de excelência e torna, sem sombra de dúvida, o mundo num lugar melhor graças às suas características vantajosas e valiosas. Terra Coffee Roasters Identidade de Marca é uma obra vencedora do A' Design Award de Platina que desperta desejos, inspira, entusiasma, delicia e faz nascer uma grande alegria.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Dimensões e Embalagem: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Etiquetas: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Tecnologia de Produção: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Desafio de Design: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Pesquisa: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Inspiração: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Duração do Projeto: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Fluxo de Operação: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Membros da Equipa: Kiyoshi Uehara
Akihito Shimizu
Créditos de Imagem: Photography : Yuma Gamae(Package,PR Tools)