Daikure Brand Identity Cartaz by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design de Publicidade, Marketing e Comunicação Competition Category.

BronzePublicidade· 2020

Daikure Brand Identity Cartaz

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award de Bronze Winner in Publicidade Category

12,920
Verified Award Winner
Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity Cartaz

A Identidade de Marca Daikure é uma série de cartazes criada para uma empresa japonesa de manufatura da indústria pesada. Os modelos são funcionários reais da empresa. Olhares claros e firmes expressam concentração e maestria artesanal. A postura dos modelos transmite a ousadia da profissão. As expressões faciais sugerem longa experiência e confiabilidade. O contraste entre a luz intensa e o azul escuro reforça os valores da marca: profissionalismo, atenção aos detalhes e excelência artesanal. As imagens foram concebidas para transmitir uma energia forte e sólida.

The Recognition

About the A' Design Award de Bronze

Daikure Brand Identity Cartaz conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Daikure Brand Identity Cartaz seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Daikure Brand Identity Cartaz satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd