Ugly Monster Embalagem de Picolé by JBBC Branding Consultancy

Ugly Monster Embalagem de Picolé by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2020

Ugly Monster Embalagem de Picolé

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner
Verify Award Status for #101073

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Colors

The Design

About Ugly Monster Embalagem de Picolé

Ugly Monster é uma embalagem para um picolé produzido em Taiwan. O design apresenta uma personagem verde de superfície rugosa, inspirada na goiaba, fruta cultivada na cidade de Yanchao. O verde fluorescente confere à personagem um aspecto positivo e cheio de vivacidade. O corpo e as pernas têm proporções desequilibradas e a personagem não tem mãos, o que torna a forma divertida. A embalagem mede 70 mm de largura, 195 mm de comprimento e 20 mm de altura. O objetivo é promover o produto e chamar a atenção para a pequena cidade e os seus agricultores.

The Recognition

About the A' Design Award de Bronze

Ugly Monster Embalagem de Picolé conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Ugly Monster Embalagem de Picolé seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Ugly Monster Embalagem de Picolé satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.