Beyond the Blue Livro by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design de Média Impressa e Publicada Competition Category.

PrataImpressão· 2020

Beyond the Blue Livro

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award de Prata Winner in Impressão Category

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Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Livro

Beyond the Blue é um livro sobre questões ambientais relacionadas ao mar. Cada capítulo é introduzido por uma amostra de cor distinta que revela uma face diferente do oceano. Uma amostra verde representa uma floresta marinha saudável, enquanto uma amostra vermelha remete a um mar escurecido pelo sangue de baleias. A cor é utilizada como um recurso simples e universal para explicar temas ambientais complexos a leitores de todas as idades. O livro mede 187 mm por 245 mm e tem 90 páginas. A impressão utiliza tinta à base de óleo de soja em papel matte de 100 g, e a costura manual reduz o uso de cola.

The Recognition

About the A' Design Award de Prata

Beyond the Blue Livro conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Beyond the Blue Livro seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Beyond the Blue Livro é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam