Lei Shing Hong Forest Food Court Arte Mural e Identidade by Jansword Zhu

Lei Shing Hong Forest Food Court Arte Mural e Identidade by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

PrataGráfico· 2020

Lei Shing Hong Forest Food Court Arte Mural e Identidade

by Jansword Zhu

Client: Jansword zhu

A' Design Award de Prata Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #101338

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court Arte Mural e Identidade

Forest Food Court é uma praça de alimentação localizada no edifício de escritórios projetado pelo renomado arquiteto japonês Kuma Kengo em Pequim. O conceito central da arquitetura é "Floresta na cidade". A identidade visual e a imponente arte mural de 6m*150m emergiram deste conceito. Gráficos envolventes e traços soltos proporcionam um fluxo relaxante, orgânico e urbano ao austero edifício de escritórios. A ilustração semi-abstrata equilibrou a atmosfera corporativa, evitando ser excessivamente infantil ou piegas.

The Recognition

About the A' Design Award de Prata

Lei Shing Hong Forest Food Court Arte Mural e Identidade conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Lei Shing Hong Forest Food Court Arte Mural e Identidade seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Lei Shing Hong Forest Food Court Arte Mural e Identidade é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu