Aesthetics and Chinese Design de Cartaz by Chia-Hui Lien

Aesthetics and Chinese Design de Cartaz by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2020

Aesthetics and Chinese Design de Cartaz

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award de Bronze Winner in Gráfico Category

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Verified Award Winner

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Colors

The Design

About Aesthetics and Chinese Design de Cartaz

Aesthetics and Chinese é uma série de cartazes baseada no design de caracteres chineses. A estrutura de cada caractere é construída a partir dos traços de seus radicais, apresentados em arranjos rotativos e graduais. A série transforma o texto escrito em símbolos visuais e utiliza o design tipográfico como uma forma contemporânea de expressão. Cartazes, convites e um livro foram impressos para destacar as formas dos caracteres. Os cartazes medem 70 por 100 centímetros. O trabalho apresenta a língua e os caracteres chineses como um patrimônio cultural duradouro da cultura oriental.

The Recognition

About the A' Design Award de Bronze

Aesthetics and Chinese Design de Cartaz conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Aesthetics and Chinese Design de Cartaz seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Aesthetics and Chinese Design de Cartaz satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN