Huade A Identidade Visual Da Cidade by Fu Yong

Huade A Identidade Visual Da Cidade by Fu Yong is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2020

Huade A Identidade Visual Da Cidade

by Fu Yong

Client: Huade

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #102148

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade A Identidade Visual Da Cidade

Huade já foi uma importante base militar para defender as fronteiras do norte da China. Instalações militares abandonadas podem desenvolver experiência militar e turismo, e impulsionar o desenvolvimento econômico urbano. O design é inspirado em um botão, os símbolos de pausa e início no botão significam que suspende o trabalho ocupado e inicia a jornada de Huade. A combinação do símbolo de pausa e início e o pentagrama é o Abb inglês. HD de Huade. A estrela de cinco pontas faz parte da bandeira e da dragona do exército. Huade sempre se lembrará e prestará homenagem aos heróis que defenderam o país durante a guerra.

The Recognition

About the A' Design Award de Ferro

Huade A Identidade Visual Da Cidade conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Huade A Identidade Visual Da Cidade seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Huade A Identidade Visual Da Cidade merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.