Fresh Blood DG Youth Exposição Cultural by Ruikang Xie

Fresh Blood DG Youth Exposição Cultural by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Eventos e Acontecimentos Competition Category.

BronzeEvento· 2021

Fresh Blood DG Youth Exposição Cultural

by Ruikang Xie

Client: Xiexie Design

A' Design Award de Bronze Winner in Evento Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Exposição Cultural

Fresh Blood DG Youth é uma exposição cultural realizada em Dongguan, China. A mostra apresenta seis expositores locais sob o tema do fornecimento fresco de inovação cultural. O layout é organizado como um mercado de hortaliças, com luminárias giratórias em forma de vegetais dispostas acima de fileiras de bancas de feirantes. Seis alimentos típicos locais representam a identidade dos seis expositores. Como o espaço não comportava as obras originais, folhetos A5 foram recortados em formatos de alimentos, como um ganso assado, e impressos com textos e imagens. A maior sacola de papel mede 340 por 380 milímetros.

The Recognition

About the A' Design Award de Bronze

Fresh Blood DG Youth Exposição Cultural conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Fresh Blood DG Youth Exposição Cultural seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Fresh Blood DG Youth Exposição Cultural satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen