2018 Welcome Package DGUT Caixa Presente de Admissão by Ruikang Xie

2018 Welcome Package DGUT Caixa Presente de Admissão by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2021

2018 Welcome Package DGUT Caixa Presente de Admissão

by Ruikang Xie

Client: Xiexie Design

A' Design Award de Bronze Winner in Gráfico Category

8,499

Verified Award Winner

Verify Award Status for #102231

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2018 Welcome Package DGUT Caixa Presente de Admissão

2018 Welcome Package DGUT é uma caixa presente de carta de admissão criada para os novos alunos da Universidade de Tecnologia de Dongguan, na China. O design combina o caractere chinês Guan com a michelia alba, a flor símbolo da cidade de Dongguan, formando um projeto tipográfico e um conjunto visual unificado. A caixa deslizante contém uma bolsa de lona, um caderno, um estojo para canetas e dois atlas locais. Também estão incluídos dois frascos, um com flores secas de michelia alba e outro com bilhetes de mensagens manuscritas. O conjunto busca proporcionar aos calouros um sentimento de pertencimento e apresentar a cultura local.

The Recognition

About the A' Design Award de Bronze

2018 Welcome Package DGUT Caixa Presente de Admissão conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que 2018 Welcome Package DGUT Caixa Presente de Admissão seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. 2018 Welcome Package DGUT Caixa Presente de Admissão satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original intention is to design a set of vital and considerate gift box of admission letter with a sense of belonging for Dongguan University of Technology, which will be dispatched to freshmen all over the country and also carry the expectation to bring the new Dongguan culture to people. Therefore, michelia alba, the city flower of Dongguan, has been selected as the symbol of Dongguan culture for project design.
Dimensions & Packaging: 360mmx260mmx55mm
Tags: Future, humanistic life, flowers
Production Technology: This gift box adopts a pull out box so that one can see the gift box in a more comprehensive way. In addition, the real michelia alba has also been put into a small bottle so that freshmen from all over China can feel the blooming scent of Dongguan. A lot of thoughts have been put into assembling and producing materials.
Design Challenge: We have creatively added two local atlases into the gift box. The first one is Culture of Dongguan, which integrates the graphics, the texts and the map positioning of Dongguan Art Museum, Dongguan Museum and other cultural aggregation sites into one book.
Research: Humanistic feelings have always been a missing part in gift boxes on the market but this gift box design for freshmen has combined the local culture and the Dongguan’s feelings for those freshmen. We have prepared brochures with stories on Dongguan and plants with scents of Dongguan so as to convey the real scents of Dongguan via real objects, and to bridge the feelings between freshmen and the university in Dongguan.
Inspiration: Centering on the design concept of I will come to Dongguan for my prospect, we have combined the Chinese character Guan with the elements of the city flower of Dongguan, the michelia alba, to make the font design and a complete set of visual departure gift box. It carries a hopeful future and the expectation toward the new city and the new study career.Dongguan is a city in China.
Project Duration: Started in July 2018, completed in September, completed in Dongguan, China
Operation Flow: Students can pull and open the gift box by holding the woven tassel on one side of the box, and then see the rich and uniform design of canvas bag, notebook, pen bag, atlas, etc. Another point with the strongest humanistic ideas are two “drifting bottles”. In addition to the bottle with dried michelia alba, 5000 pieces of message notes handwritten by elder brothers and sisters, teachers and leaders of Dongguan University of Technology have also been put into the bottle randomly.
Image Credits: Image #1-5 Zhang Jingwen