Pizzamax Identidade de Marca by Salvita Bingelyte

Pizzamax Identidade de Marca by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2020

Pizzamax Identidade de Marca

by Salvita Bingelyte

Client: Salvita Design

A' Design Award de Bronze Winner in Gráfico Category

13,056

Verified Award Winner

Verify Award Status for #102715

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pizzamax Identidade de Marca

A Pizzamax é uma identidade de marca para uma pequena rede de pizzarias na Lituânia. A identidade anterior misturava vários estilos gráficos e transmitia pouca noção da marca aos clientes. A reformulação utiliza um logótipo simplificado em vermelho, preto e branco, cores associadas à clássica pizza italiana. As palavras pizza e max são colocadas em lados diferentes dos cartões de visita e das caixas de pizza. As letras M e X têm extremidades curvas que sugerem padeiros a transportar pizzas com os braços esticados. A identidade é aplicada em cartões de visita, papel timbrado, caixas de pizza e vestuário.

The Recognition

About the A' Design Award de Bronze

Pizzamax Identidade de Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Pizzamax Identidade de Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Pizzamax Identidade de Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens