BlackDrop A Identidade Da Marca by Aleks Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

PrataGráfico· 2020

BlackDrop A Identidade Da Marca

by Aleks Brand

Client: Aleks Brand

A' Design Award de Prata Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #102722

View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop A Identidade Da Marca

Este é um projeto de estratégia e identidade de marca pessoal. BlackDrop é uma rede de lojas e marca que vende e distribui café. BlackDrop é um projeto pessoal desenvolvido inicialmente para definir o tom e a direção criativa de negócios criativos freelance pessoais. Esta identidade de marca foi criada com o objetivo de posicionar Aleks como um consultor de marca confiável na comunidade de startups. BlackDrop representa uma marca de inicialização inteligente, contemporânea e transparente que visa se tornar uma marca atemporal, reconhecível e líder do setor.

The Recognition

About the A' Design Award de Prata

BlackDrop A Identidade Da Marca conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que BlackDrop A Identidade Da Marca seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. BlackDrop A Identidade Da Marca é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand