Simply Interior de Loja de Presentes by Chu Ting Fai

Simply Interior de Loja de Presentes by Chu Ting Fai is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Espaços Interiores e Exposições Competition Category.

BronzeInterior· 2021

Simply Interior de Loja de Presentes

by Chu Ting Fai

Client: Chu Ting Fai

A' Design Award de Bronze Winner in Interior Category

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Colors

The Design

About Simply Interior de Loja de Presentes

Simply é o interior de uma loja de presentes localizada em Macau. A loja vende souvenirs, doces e brinquedos. O design é inspirado na atmosfera do circo, simplificada em formas curvas. Formas cónicas criam colunas decorativas e um teto abobadado. Superfícies coloridas são utilizadas para atrair as crianças e as famílias que passam. A fachada da loja é totalmente aberta, para transmitir uma sensação acolhedora. São aplicados materiais simples, incluindo colunas curvas de gesso reforçado com fibra de vidro, papel de parede nas paredes e pavimento em mosaico cerâmico. A loja ocupa cerca de 52 metros quadrados.

The Recognition

About the A' Design Award de Bronze

Simply Interior de Loja de Presentes conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Simply Interior de Loja de Presentes seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Simply Interior de Loja de Presentes satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The retail mainly provides souvenir product, candy, toy...etc. To fit the aim of youth demographic, a colorful design and circus atmosphere will help to draw attention to the kids and family whose walk through. A fully open shop front also helps to have a welcome feeling.Decided to bring the curved shape with cone, to form of decorative column and domed ceiling structure, curvature of the Circus, in simplified way.
Dimensions & Packaging: It is about 52 square meters in area.
Tags: circus, gift shop, colorful, candy
Production Technology: Simple materials are used for this project. GRG curved column, different kind of wallpaper applied on wall, ceramic tiles for the floor. Special venetian paint applied to Facade.
Design Challenge: The hardest part of this design are technical construction issue. The making and fabrication of the curved vertical roller shutter used almost one month.
Research: Designer did many research of circus design in different countries, find out the most iconic elements of circus, and simplified the elements to applied on the design.
Inspiration: The World need more fun under global pandemic. As a souvenir shop under this new development, the retail operator try to take a different approach to others, this store in inspired from the amazing ambiance of Circus atmosphere, to allow their customer with a different shopping experience: Cheer and Fun.
Project Duration: The project started in March 2019 and finished in November 2019 in Macau.
Operation Flow: The project had been appointed to us during the main building still under construction period. We tried to understand the design style of adjacent area based on design drawings and renderings. After few round of discussion and presentation to Owner, Circus design style had been confirmed.
Team Members: Chu Ting Fai