Zodiacville Runners Ilustração de Livro Infantil by Juyeon Park

Zodiacville Runners Ilustração de Livro Infantil by Juyeon Park is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Média Impressa e Publicada Competition Category.

BronzeImpressão· 2021

Zodiacville Runners Ilustração de Livro Infantil

by Juyeon Park

Client: Karandashi

A' Design Award de Bronze Winner in Impressão Category

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Verified Award Winner

Verify Award Status for #105475

View at A' Design Award Press Release Award Badge

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The Design

About Zodiacville Runners Ilustração de Livro Infantil

Zodiacville Runners é um conto de fadas infantil ilustrado sobre os animais de Zodiacville, que participam de um festival de corrida promovido pelo Rei Dragão. As ilustrações combinam características da pintura tradicional coreana minhwa com um estilo digital de pontilhismo. Muitos pontos tênues foram sobrepostos um a um, com inspiração em uma técnica oriental de pintura pelo verso. O livro mede 260 por 260 milímetros e possui cantos arredondados por segurança. A primeira parte apresenta a história para as crianças, enquanto a segunda parte oferece guias de aprendizagem e material complementar para educadores.

The Recognition

About the A' Design Award de Bronze

Zodiacville Runners Ilustração de Livro Infantil conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Zodiacville Runners Ilustração de Livro Infantil seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Zodiacville Runners Ilustração de Livro Infantil satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an experimental mixture of traditional Korean 'minhwa' attributes, fable narratives passed from mouth to mouth, and illustrator's own digital pointillism painting styles. Accordingly, folkish episodes of zodiacville animals are based on the humorous and joyful sentiment of the festival. Furthermore, numerous dilute dots were blended layer by layer, inspired by the oriental back-painting technique.
Dimensions & Packaging: 260mm X 260mm, Rounding post-processing to prevent children from cutting their hands on a book
Tags: Illustration, Fairy Tale, Pointillism, Zodiac
Production Technology: Layering hard-type dots one by one, the illustrator materialized the pointillism in a digital drawing environment.
Design Challenge: There were concerns that humorous expressions could convey distorted visual messages to growing children, as this book was planned to be used in educational sites. Therefore, the contents were continuously consulted by professional elementary teachers and volunteers from youth institutions. Accordingly, the illustrations have undergone modifications to prevent expressing certain races or minority classes in negative stereotypes.
Research: The project is based on anatomical research to represent detailed animal characters that fit the cognitive ability of shapes of teenage children. In advance, the actual bones and muscle structures of the animals in the book were analyzed in detail. After that, the silhouettes were organically simplified and the deformation technique was applied to give character traits.
Inspiration: This is a children's fairy tale about Zodiacville's animals participated in the running festival hosted by the Dragon King. The illustrator and writer enriched episodes with ideas from several workshops in the plot conception stage. For example, a four-character idiom, "Monkeys and dogs don't get along well", was naturally included in the episode.
Project Duration: The duration of the project is from October 2018 to February 2019. The project was mainly carried out in South Korea. Later, other countries where the books are planned to be distributed are Uzbekistan, Kyrgyzstan, Kazakhstan, Russia, and Ukraine.
Operation Flow: The book is divided into Part1 for children and Part 2 for educators. Educators organize classes by referring to learning guides and supplementary materials in Part2, helping children understand contents in Part1. Educators use illustrations and Russian hint texts to encourage children to learn Korean and Korean culture naturally. Furthermore, children infer the situation with illustrations and learn in-depth on what the yellow-highlighted keywords mean in Korean.
Team Members: Juyeon Park
Image Credits: Juyeon Park, 2019