Statice Design De Identidade Visual Da Marca Statice by Jia Cheng

Statice Design De Identidade Visual Da Marca Statice by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2021

Statice Design De Identidade Visual Da Marca Statice

by Jia Cheng

Client: Statice GmbH

A' Design Award de Bronze Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #105916

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Colors

The Design

About Statice Design De Identidade Visual Da Marca Statice

A Statice é uma empresa sediada em Berlim que oferece uma solução de anonimização de dados para o desenvolvimento de tecnologias compatíveis com a privacidade. Neste projeto, design dinâmico e cores vivas transmitiram um sistema de identidade visual impressionante. A conversão dos dois D (dados originais em dados sintéticos) constitui a marca S, que leva a recursos visuais úteis e únicos. As cores atraentes não apenas da statice (lavandas do mar), mas também refletem diretamente a identidade da marca e criam confiança, destacando ainda mais a imagem da marca.

The Recognition

About the A' Design Award de Bronze

Statice Design De Identidade Visual Da Marca Statice conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Statice Design De Identidade Visual Da Marca Statice seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Statice Design De Identidade Visual Da Marca Statice satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.