Birds and Coffee Embalagem by Kristina Pacesaite

Birds and Coffee Embalagem by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2021

Birds and Coffee Embalagem

by Kristina Pacesaite

Client: Kavos gurmanai

A' Design Award de Prata Winner in Embalagem Category

23,535
Verified Award Winner
Verify Award Status for #106477

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Birds and Coffee Embalagem

Todo produto merece uma embalagem certa. Ao desenvolver esta embalagem, o designer ajudou uma empresa torrefadora de café de sucesso a alcançar novas pessoas que valorizam o café de qualidade premium e se preocupam com sua origem. Ao trazer o novo visual da embalagem, o designer buscava valorizar o café artesanal que vem de quase todos os continentes. A decisão de usar ilustrações de pássaros de cada país foi baseada em sua natureza elegante e também no toque artesanal que conferem ao produto final. O papel Kraft e a cor marrom escuro profundo das ilustrações também têm o mesmo propósito.

The Recognition

About the A' Design Award de Prata

Birds and Coffee Embalagem conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Birds and Coffee Embalagem seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Birds and Coffee Embalagem é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite