$Refracting Reality Design de Livro by Ching-Fa Lung$

Refracting Reality Design de Livro by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Design de Média Impressa e Publicada Competition Category.

PrataImpressão· 2021

Refracting Reality Design de Livro

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award de Prata Winner in Impressão Category

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Verified Award Winner

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The Design

About Refracting Reality Design de Livro

Refracting Reality é um livro sobre a luz e a percepção humana. A obra explora quatro características da luz: refração, reflexão, difração e interferência. Essas qualidades são expressas por meio da tipografia e de imagens ao longo de 368 páginas. Papéis couché e não revestidos foram selecionados para sustentar diferentes impressões de luz. Um prisma sólido é acomodado na lombada do livro e pode ser retirado pelo leitor. Com o prisma, os leitores podem observar diretamente o comportamento da luz e interagir com as imagens impressas.

The Recognition

About the A' Design Award de Prata

Refracting Reality Design de Livro conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Refracting Reality Design de Livro seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Refracting Reality Design de Livro é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin