Branding Accademia of Perugia Sistema De Marca E Campanha by Paul Robb

Branding Accademia of Perugia Sistema De Marca E Campanha by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

PrataGráfico· 2021

Branding Accademia of Perugia Sistema De Marca E Campanha

by Paul Robb

Client: Accademia Di Belle Art Perugia

A' Design Award de Prata Winner in Gráfico Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Branding Accademia of Perugia Sistema De Marca E Campanha

A Accademia de Perugia precisava de uma nova identidade visual para refletir o desejo da instituição de avançar rapidamente para o futuro. A S&P trabalhou com os funcionários e alunos da ABA para envolver diferentes departamentos e aspectos da Academia. Designers' O desafio era criar uma identidade e arquitetura de marca cinética unificada que também desse individualidade aos cursos individuais. Eles criaram um sistema de identidade enérgico, robusto e positivo que funciona nas diferentes artes, evitando os clichês e convenções típicos.

The Recognition

About the A' Design Award de Prata

Branding Accademia of Perugia Sistema De Marca E Campanha conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Branding Accademia of Perugia Sistema De Marca E Campanha seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Branding Accademia of Perugia Sistema De Marca E Campanha é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb