Jie Yi Couture Identidade de Marca por Yiwen Tu

O design Jie Yi Couture Identidade de Marca por Yiwen Tu é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Ferro na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

FerroGráfico· 2021

Jie Yi Couture Identidade de Marca

por Yiwen Tu

Cliente: Jie Yi Couture Studio

Vencedor do A' Design Award de Ferro na Categoria Gráfico

9,548

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #109125

Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Jie Yi Couture Identidade de Marca

Jie Yi Couture é uma identidade de marca criada para um ateliê de alta-costura em Xangai. O caractere chinês Jie significa solucionar e desconstruir, enquanto Yi significa um, unidade e consistência. O logotipo é construído com tipografia chinesa, e partes dos caracteres são substituídas por símbolos de um manequim e de uma tesoura. Os esboços de modelagem formam o principal elemento visual, e suas linhas, curvas e anotações criam um padrão detalhado. A identidade é aplicada em embalagens oferecidas em diversos tamanhos. O design transmite o savoir-faire artesanal e um serviço de alfaiataria semipersonalizado.

O Reconhecimento

Sobre o A' Design Award de Ferro

Jie Yi Couture Identidade de Marca conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Jie Yi Couture Identidade de Marca seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Jie Yi Couture Identidade de Marca merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Dimensões e Embalagem: The packaging shown is offered in a variety of sizes and iterations based on the product.
Etiquetas: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Tecnologia de Produção: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Desafio de Design: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Pesquisa: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Inspiração: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Duração do Projeto: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Fluxo de Operação: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Membros da Equipa: Independent
Créditos de Imagem: Yiwen Tu, 2020