Ecological Journey Caixa de Presente by Pufine Advertising Ltd. Co.

Ecological Journey Caixa de Presente by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2021

Ecological Journey Caixa de Presente

by Pufine Advertising Ltd. Co.

Client: Wuhan Little Bee Food Co., Ltd.

A' Design Award de Prata Winner in Embalagem Category

26,925
Verified Award Winner
Verify Award Status for #111804

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecological Journey Caixa de Presente

Ecological Journey é uma caixa de presente para mel e chá produzidos localmente. O design apresenta cenas naturais pintadas com pinceis rústicos de madeira, incluindo animais da região e pontos turísticos. Cada lado da caixa exibe uma imagem completa, de modo que as caixas podem ser apreciadas isoladamente ou combinadas para formar composições maiores. As tampas são feitas de papel de capim e madeira, com textura levemente áspera, o corpo é produzido em papel dourado texturizado e as caixas são amarradas com cordão de papel. Acompanha um cartão, com uma ilustração na frente e uma malha de linhas no verso para desenho livre.

The Recognition

About the A' Design Award de Prata

Ecological Journey Caixa de Presente conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Ecological Journey Caixa de Presente seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Ecological Journey Caixa de Presente é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
Dimensions & Packaging: Length:240mm, width:80mm, height:140mm
Tags: Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
Production Technology: The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
Design Challenge: 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
Research: The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
Inspiration: Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
Project Duration: The project began in September 2019 and will be completed in December 2019
Operation Flow: 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
Team Members: Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli