S6 Foundry Sistema De Marca E Campanha by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Design de Média Impressa e Publicada Competition Category.
PrataImpressão· 2021
S6 Foundry Sistema De Marca E Campanha
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award de Prata Winner in Impressão Category
- 39,295
- Verified Award Winner
- Verify Award Status for #115652
The Design
About S6 Foundry Sistema De Marca E Campanha
A marca S6 Foundry e seu subseqüente livro de espécimes de tipos foram projetados para criar uma alegria de nova tipografia, posicionando a linguagem visual da marca. Uma paleta brilhante e alegre de cores quentes e uma linguagem de forma distinta e surpreendente capturam o espírito, lembrando a tradicional sinalização da feira de diversões do século 1900. Os designs foram desenvolvidos como um caleidoscópio de formas e elementos para criar a consistência visual correta do espírito das marcas e uma nova direção de fontes comerciais sob medida.
The Recognition
About the A' Design Award de Prata
S6 Foundry Sistema De Marca E Campanha conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que S6 Foundry Sistema De Marca E Campanha seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. S6 Foundry Sistema De Marca E Campanha é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Team Members
- Paul Robb
Moira Bartoloni
Federica Simone - Image Credits
- Paul Robb
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