Changle Embalagem de Bebida Alcoólica by Hai Xia Huang

Changle Embalagem de Bebida Alcoólica by Hai Xia Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2021

Changle Embalagem de Bebida Alcoólica

by Hai Xia Huang

Client: Yuto Group

A' Design Award de Ferro Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #116260

View at A' Design Award Press Release Award Badge

Colors

The Design

About Changle Embalagem de Bebida Alcoólica

Changle é um projeto de embalagem para um vinho medicinal chinês. A caixa externa é feita de papel ondulado e pode ser dobrada de forma plana para o transporte, sendo montada rapidamente na fábrica de envase. A dobragem da caixa economiza espaço de expedição e custos. Os grafismos mostram uma árvore perene que cresce para cima e para fora, junto a uma plataforma de Ganoderma, uma grua e as colinas de Nanshan. Longan, goji e Angelica dahurica também estão presentes na ilustração. São utilizadas cores retrô suaves. A caixa mede 100 por 100 por 270 milímetros e acomoda uma garrafa de 500 mililitros.

The Recognition

About the A' Design Award de Ferro

Changle Embalagem de Bebida Alcoólica conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Changle Embalagem de Bebida Alcoólica seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Changle Embalagem de Bebida Alcoólica merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Dimensions & Packaging: Box：100mmx100mmx270mm
Bottle：500ml
Tags: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Production Technology: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Design Challenge: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Research: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Inspiration: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Project Duration: The project done within 1 months in Shenzhen.
Operation Flow: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Team Members: Designer:Huang Hai xia, Art direction:Li Yu Chun