Ivy Café by Neda Mirani is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Design de Espaços Interiores e Exposições Competition Category.

PrataInterior· 2021

Ivy Café

by Neda Mirani

Client: Neda Mirani

A' Design Award de Prata Winner in Interior Category

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Verified Award Winner
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Colors

The Design

About Ivy Café

Critérios como a eficiência económica, a rápida implementação e a criação de uma nova atmosfera na cidade foram importantes desafios de concepção a considerar, pelo que o foco nos recursos disponíveis na área do projecto foi escolhido como abordagem de resolução de problemas. Ativos que podem atender às demandas acima e também melhorar a qualidade do projeto. Existem muitas fábricas de blocos de cimento nesta área. Um material modular que pode moldar o projeto com todos os critérios propostos. A par da textura pura e da cor neutra do bloco, foi escolhido um suplemento como o Ivy que desempenha um papel importante na vitalidade do espaço.

The Recognition

About the A' Design Award de Prata

Ivy Café conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Ivy Café seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Ivy Café é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are many factories in Mazandaran region that provide cement blocks for construction projects of more than any similar material. This led to the selection of cement blocks, due to the abundance, reasonable price, modularity and pure texture it brings to the project. Also, by choosing this material, the different arrangement of the blocks can help a lot in creating different functions.
Choosing a material with a different texture and a neutral color, such as a block, required a reverse complement. Choosing a plant texture next to it, in addition to creating a colorful touch, also greatly contributed to the vitality of the space. Therefore, according to the conditions of indoor spaces, a plant called miniature ivy was selected, which is basically suitable for indoor spaces, and in case of favorable conditions, it grows a lot. This complement played such an important role that even The name of the cafe was chosen from it.
Dimensions & Packaging: Total area is: 80 Sq. M.
Tags: cement block, ivy, cafe, Iran
Production Technology: It can be said that the main part of this project is through the presence of a pure material called cement block. It is complemented by other materials such as metal in combination with a living plant tissue.
Design Challenge: The spark of creativity in this project was created through the application of initial constraints. And it made us practice how to turn constraints into opportunities.
Research: In this project, paying attention to the limitations, proper operation of the available facilities and adding a touch of creativity is the main design criteria.
Inspiration: What was required to start the project included: economic efficiency, fast implementation and create a distinctive atmosphere in the city. Providing all of these together posed an important challenge. To solve this challenge, the question that came to mind was: What this area have? Assets that can both meet these demands and enhance design appeal. For this purpose, there was a need to know the material that alone can form the overall body of the project and even play an important role in the components and furniture of the space. This removed the multiplicity of materials from the project and instead shifted the focus to creating diverse functions through the emergence of one material. Therefore, several important factors should be considered in the selection of this material, such as: 1- Abundance (because it should be available in large numbers due to the high level of coverage) 2- Low costs(the overall level of costs by choosing it should be cost-effective.) 3- Being structured (in order to act as a module in design) and in all these cases, the type of use should be different.
Project Duration: The project started in February 2020 and finished in July 2020 in Iran
Operation Flow: This design is an exercise in reviewing the use of materials and understanding their high capability in creating space.
Team Members: Mohammadreza kohzadi
Image Credits: Photographer: Deed studio