Professor Watermelon Embalagem de Enxaguante Bucal by Gaowei Xin, Cui Peng and Fengqi Qiao

Professor Watermelon Embalagem de Enxaguante Bucal by Gaowei Xin, Cui Peng and Fengqi Qiao is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2021

Professor Watermelon Embalagem de Enxaguante Bucal

by Gaowei Xin, Cui Peng and Fengqi Qiao

Client: Shandong Veikao Advertising Co., Ltd

A' Design Award de Prata Winner in Embalagem Category

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Verified Award Winner
Verify Award Status for #116448

View at A' Design Award Press Release Award Badge

Colors

The Design

About Professor Watermelon Embalagem de Enxaguante Bucal

Professor Watermelon é um projeto de embalagem de enxaguante bucal criado para o público jovem. Os frascos são fabricados em PET degradável, e os rótulos são impressos em papel especial com tecnologia de cores especiais (spot color). O frasco grande comporta 550 ml e possui uma tampa externa independente marcada com uma escala de capacidade, permitindo dosar e servir o enxaguante bucal sem contato direto. Também é oferecido um frasco menor, de 100 ml, para viagens. O frasco pequeno pode ser reabastecido a partir do frasco grande e reutilizado. A forma geral é simples e compacta.

The Recognition

About the A' Design Award de Prata

Professor Watermelon Embalagem de Enxaguante Bucal conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Professor Watermelon Embalagem de Enxaguante Bucal seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Professor Watermelon Embalagem de Enxaguante Bucal é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a mouthwash package designed for young people. It adopts environmental friendly and degradable pet new materials. The outer cover with capacity scale is designed separately for large bottle mouthwash, which makes it more hygienic for consumers to pour into the outer cover when using. At the same time, a 100ml small bottle is developed, so that consumers can pour large bottle mouthwash into small bottle, which is convenient for business trip.
Dimensions & Packaging: Large bottle of mouthwash: width (62mm) x height (235mm), bottle capacity 550ml
Small bottle of mouthwash: width (53mm) x height (72mm), bottle capacity 100ml
Tags: Mouthwash packaging, innovation, environmental protection, mold, Veikao
Production Technology: The packaging of the product is made of environmental friendly and degradable new pet material, and the label of the bottle body is printed with special paper and spot color technology.
Design Challenge: At the same time, the development of the model and the calculation of the capacity can facilitate the use and portability of consumers.
Research: Through the Internet big data, we found that young people are the main buyers of mouthwash. Young people like products that are more concise, environmentally friendly and portable. They think about the characteristics that young consumers pay attention to in the design. The whole product is simple and fashionable, with environmental protection and portability
Inspiration: The structure of mouthwash products on the market is rigid and bulky, which is not in line with the aesthetic of young people on the Internet. It is very unsanitary to drink the mouthwash directly when using the products on the market. The large bottle has a separate cover with a capacity scale, which will not cause secondary pollution. At the same time, there is no small capacity bottle on the market. Designers have developed a 100ml small bottle, which is convenient for consumption and carrying.
Project Duration: The project will be launched in October 2020 and completed within three months. The design is completed in Jinan and the production is in Guilin.
Operation Flow: The new product packaging innovation is more simple and environmentally friendly. At the same time, the outer cover of the large bottle can be used as a small container, which is marked with the capacity scale, so that consumers can use it more accurately and will not cause the secondary pollution of the mouthwash. The small bottle design is that when the mouthwash is used up, the liquid in the large bottle can be poured into the small bottle, which is convenient for consumers to travel, easy to carry, and the small bottle can be reused.
Team Members: Designer：
Gaowei Xin,
Cui Peng,
Fengqi Qiao
Image Credits: Xin Gaowei, 2020.