Better than Perfect Revista by Gerhard Kirchschlaeger

Better than Perfect Revista by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Média Impressa e Publicada Competition Category.

BronzeImpressão· 2021

Better than Perfect Revista

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

A' Design Award de Bronze Winner in Impressão Category

16,597

Verified Award Winner

Verify Award Status for #117460

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Revista

Better than Perfect é uma revista de gastronomia que transpõe um blog de comida da internet para o formato impresso. As receitas são criativas, mas simples, e cada uma é apresentada em página dupla, com fotografias de grande formato e tipografia vibrante. O layout recorre a generosos espaços vazios e rompe com os hábitos comuns de leitura visual para criar tensão visual. A revista mede 22 por 31 centímetros e tem 32 páginas. Foram utilizados papel de bétula reciclado, impressão digital e costura a fio. Um índice de ingredientes encerra a revista e pode também servir como lista de compras.

The Recognition

About the A' Design Award de Bronze

Better than Perfect Revista conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Better than Perfect Revista seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Better than Perfect Revista satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger