Math Alive A Identidade Da Marca by Brand Core - Visang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ouro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.
OuroGráfico· 2021
Math Alive A Identidade Da Marca
Client: VISANG Education Inc.
A' Design Award de Ouro Winner in Gráfico Category
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- Verified Award Winner
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The Design
About Math Alive A Identidade Da Marca
Os motivos gráficos dinâmicos enriquecem o efeito de aprendizagem da matemática no ambiente de aprendizagem combinado. Gráficos parabólicos da matemática inspiraram o design do logotipo. As letras A e V estão conectadas por uma linha contínua, demonstrando a interação entre um educador e um aluno. Ele transmite a mensagem de que o Math Alive orienta os usuários a se tornarem crianças prodígio em matemática. Os principais visuais representam a transformação de conceitos matemáticos abstratos em gráficos tridimensionais. O desafio era equilibrar o ambiente divertido e envolvente para o público-alvo com o profissionalismo como marca de tecnologia educacional.
The Recognition
About the A' Design Award de Ouro
Math Alive A Identidade Da Marca conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Math Alive A Identidade Da Marca seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Math Alive A Identidade Da Marca cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
- Dimensions & Packaging
- Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
- Tags
- Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
- Production Technology
- Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
- Design Challenge
- The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
- Research
- The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
- Inspiration
- Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
- Project Duration
- The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
- Operation Flow
- Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
- Team Members
- Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin - Image Credits
- Shutterstock, Clipart Korea
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