Save Calendar Ilustração de Calendário by Mengjia Li

Save Calendar Ilustração de Calendário by Mengjia Li is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

PrataGráfico· 2021

Save Calendar Ilustração de Calendário

by Mengjia Li

Client: Northeastern University

A' Design Award de Prata Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #119152

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Colors

The Design

About Save Calendar Ilustração de Calendário

Save Calendar é uma série de ilustrações criada para um calendário com o tema da economia de alimentos. As ilustrações retratam um campo agrícola ao longo das quatro estações do ano: primavera, verão, outono e inverno. As cores mudam a cada estação, de modo que os quatro períodos são facilmente distinguíveis. Uma composição simétrica de estilo chinês confere às imagens um aspecto moderno. As informações de mês e estação são posicionadas no topo de cada folha. Os desenhos foram feitos com software de computador e impressos no formato de 800 por 800 milímetros. A série evidencia o árduo trabalho dos agricultores e lembra as pessoas de valorizar os alimentos.

The Recognition

About the A' Design Award de Prata

Save Calendar Ilustração de Calendário conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Save Calendar Ilustração de Calendário seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Save Calendar Ilustração de Calendário é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020