Genki Forest Embalagem de Garrafa de Água com Gás by Genki Forest

Genki Forest Embalagem de Garrafa de Água com Gás by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2021

Genki Forest Embalagem de Garrafa de Água com Gás

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award de Ferro Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #119724

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Colors

The Design

About Genki Forest Embalagem de Garrafa de Água com Gás

Genki Forest é um projeto de embalagem de garrafa para água com gás. A garrafa é feita de PET, um plástico leve e transparente que resiste a impactos e ajuda a reter o dióxido de carbono em seu interior. Um grande caractere chinês em preto, inspirado na caligrafia tradicional, é aplicado sobre uma ampla superfície branca, conferindo ao rótulo uma aparência simples e moderna. O contorno da garrafa é suave, e a seção mais estreita encontra-se exatamente onde a mão a segura, melhorando o conforto de empunhadura. O ombro apresenta um anel de triângulos côncavos, e a tampa é impressa com uma seta de abertura. A garrafa mede 67,3 mm de largura e 209,25 mm de altura.

The Recognition

About the A' Design Award de Ferro

Genki Forest Embalagem de Garrafa de Água com Gás conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Genki Forest Embalagem de Garrafa de Água com Gás seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Genki Forest Embalagem de Garrafa de Água com Gás merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai