Burning Tea Embalagem para Garrafa de Bebida by Genki Forest

Burning Tea Embalagem para Garrafa de Bebida by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2021

Burning Tea Embalagem para Garrafa de Bebida

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award de Ferro Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #119725

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Colors

The Design

About Burning Tea Embalagem para Garrafa de Bebida

Burning Tea é um projeto de embalagem para uma bebida de chá engarrafada. A garrafa é feita de PET, um plástico leve e transparente resistente a impactos. O rótulo é predominantemente preto e branco, e um símbolo de chama dourada destaca a parte frontal, tornando o produto facilmente visível em prateleiras concorridas. O nome da marca utiliza caracteres desenhados no estilo da antiga escrita oficial chinesa. A garrafa mede 66 mm de largura por 220 mm de altura. A cintura é recuada para facilitar a pega, e uma base em anel confere maior estabilidade. As cores de fundo identificam cada sabor.

The Recognition

About the A' Design Award de Ferro

Burning Tea Embalagem para Garrafa de Bebida conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Burning Tea Embalagem para Garrafa de Bebida seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Burning Tea Embalagem para Garrafa de Bebida merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Dimensions & Packaging: Width 66mm x Height 220mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Project Duration: The project started in June 2017.
Operation Flow: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Team Members: Xiaochen Liu
Chu Xu
Image Credits: Xiaochen Liu