Yanzhi Batom by Yuru Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design de Beleza, Cuidados Pessoais e Produtos Cosméticos Competition Category.

FerroProduto Cosmético· 2021

Yanzhi Batom

by Yuru Zhang

Client: Bruce Tao

A' Design Award de Ferro Winner in Produto Cosmético Category

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Verified Award Winner
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The Design

About Yanzhi Batom

Yanzhi é um batom inspirado nos papéis de rouge utilizados na China antiga. O design devolve uma forma cosmética clássica ao quotidiano moderno. Um leve impulso na base do estojo faz avançar o papel de batom para o exterior. A utilizadora pressiona então os lábios sobre o papel para aplicar a cor, sendo o papel recolhido novamente através de uma pequena aba. O estojo é fabricado em plástico PP, um material adequado ao contacto direto com cosméticos e alimentos, e a parte do batom é feita de papel impermeável e resistente ao rasgamento. O corpo fino e plano cabe facilmente numa carteira.

The Recognition

About the A' Design Award de Ferro

Yanzhi Batom conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Yanzhi Batom seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Yanzhi Batom merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a unique lipstick design. The most differences are appearance and function. In appearance, it was inspired the ancient Chinese Yanzhi. The reappearance of classical elements in modern life. In function, it is different from the major lipsticks on the market. Just push the bottom end and the lipstick paper will be pushed out. Women can apply makeup as long as they take a sip on Yanzhi
Dimensions & Packaging: length 85mm x Width 55mm x Height 1.7mm
Tags: Lipstick, Chinese Icon, Nationality, Traditional, Modern, Convenience, Beautiful
Production Technology: The plastic part is made of PP material, which belongs to environmental protection material. It can be directly in contact with cosmetics and food. It is the main material for filling organic skin care products. The lipstick part is made of DuPont paper, which is waterproof and tear resistant.
Design Challenge: This is an innovative design with a complex internal structure, and the machining qualification rate is the biggest challenge encountered by this project.
Research: According to the survey, consumers like to choose the type of lipstick according to the occasion and clothing. In addition, consumers tend to choose a lipstick price of less than 200 yuan. The market size will be close to 28 billion euros in 2025. There is a huge market demand for beautiful, unique, and inexpensive lipsticks.
Inspiration: I got my inspiration from ancient Chinese lipstick. Yanzhi is the lipstick of ancient China. It has a very unusual way of making up. Women only need to sip it to make up. Our motivation is to make this ancient product more suitable for use in modern life.
Project Duration: The project started in September 2020 in Milan and finished in February 2021 in that place, and was exhibited in China in February 2021.
Operation Flow: To use it, first place your hand on the bottom of Yanzhi. Then gently push up to push the lipstick out. Then the lady takes a sip of Yanzhi's lipstick paper and finishes the makeup easily. Finally, after the makeup is done, Yanzhi is pulled back by the dot at the bottom.
Team Members: Design leader: Shiwen Huang, Designer: Qian Zhao
Image Credits: Creator (Bruce Tao / Designer)