Gradient Ramp Fita Adesiva by Xizi Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design de Material Artístico e de Papelaria Competition Category.

FerroMaterial Artístico· 2021

Gradient Ramp Fita Adesiva

by Xizi Wang

Client: Bruce Tao

A' Design Award de Ferro Winner in Material Artístico Category

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Verified Award Winner
Verify Award Status for #119983

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gradient Ramp Fita Adesiva

Gradient Ramp é uma fita adesiva projetada para facilitar a localização da ponta cortada. A fita transparente comum é muito fina, de modo que a borda costuma ser difícil de encontrar após o uso. A Gradient Ramp apresenta um gradiente de cor ao longo de todo o seu comprimento. Quando a fita é cortada, as camadas criam uma diferença de cor visível na linha de corte. O usuário procura a área de maior contraste e levanta a fita a partir desse ponto. A fita é feita de um filme de PVC sem plastificante, que oferece boa resistência a baixas temperaturas, forte adesão inicial e corte fácil.

The Recognition

About the A' Design Award de Ferro

Gradient Ramp Fita Adesiva conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Gradient Ramp Fita Adesiva seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Gradient Ramp Fita Adesiva merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sellotape with a unique color. What is unique about it is what it does. It is a tape made of gradient. After using the tape, due to the gradient characteristics of the cut after use will form a color difference. So that users find the transparent tape incision, easy to use.
Dimensions & Packaging: length 10cm x Width 10cm x Height 1.5cm
Tags: Tape, Tape cut, Gradient ramp, Convenience, Stationery
Production Technology: No plasticizer PVC film based material, with good low temperature resistance, good initial viscosity, easy punching and cutting molding.
Design Challenge: This is an innovative design with a complex internal structure, and the machining qualification rate is the biggest challenge encountered by this project.
Research: In the past decade, the production of rubber belt has maintained an upward trend, with the output rising from 10.03 billion square meters in 2007 to 21.86 billion square meters in 2016. The industry scale is expanding continuously, and the market prospect is broad. Despite the forward-looking estimates, in 2017, the production of tape reached 23.80 billion square meters, a year-on-year growth of 8.88%. In such a large market, a tape that solves pain points is very promising.
Inspiration: I get my inspiration from gradient.Tape is a stationery that many people often use.Because the tape is too thin.Everyone who uses tape has a problem with not finding the cut.We combine the principle of gradient with tape.You can easily find the tape cut through the color difference.Our motivation was to design a tape that was easier to use.
Project Duration: The project started in September 2020 in Milan and finished in February 2021 in that place, and was exhibited in China in February 2021.
Operation Flow: First pick up the tape. Second, look for areas where the color difference is very pronounced. Third, use tape. Finally, after using the tape, the tape incision and tape will directly produce obvious color difference, convenient for people to find, so that the next use is more simple.
Team Members: Design leader: Jing Peng, Designer: Xinzhou Zhang
Image Credits: Creator (Bruce Tao / Designer)